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February 2009

Feb 26, 2009


Recycle & Reuse Video

Feb 26, 2009

You’ve read them. Maybe you even write one… blogs. I have resisted the temptation to write one because I figure there are just too many of them. And, much of the content seems like blah, blah, blog.

But, I am giving in. Here is my first one and I promise to only write about things that I think will be of interest. No stories about my family, the half-marathons I do or other stuff which is probably only of interest to my mother. This has to be about “the good stuff.” So here we go.

Recycle. Reuse. You might think I am talking about green or sustainability issues. But, I’m not. Too often people think of electronic tools (i.e. video, DVD, web clips, animation) as something that they use and then stick away. I think you should consider shelf life before you create anything. We have video shot for clients that has been used, repurposed and reworked many times over. In fact, if you are smart about the way you gather, archive and access your video, you can save money! So here are a few tips:


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Techy Tip

Feb 25, 2009

You hear all the buzz, but what’s the big deal? Is HD really a must? Do those two little letters really make a difference?

HD stands for high definition. Let’s think about this… a TV image is made up of pixels (tiny dots). The more pixels you have, the better the picture. When you have HD, the number of pixels increases by about 6 times. That means your picture is about 6 times as sharp!


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Blah Blah Blog

Feb 25, 2009

Marketing is tough especially in today’s economy. With budget cuts across the board, marketing/advertising departments are often a target. It may seem logical, but I am here to tell you different.

My advice… maintain or be brave and increase your marketing budget. It’s critical to your company’s success. In times like these you need to be proactive, think long term. Put a consistent message out there and you will improve your brand and secure sales in the long run.


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Gildas Club Story

Feb 25, 2009

WGLD… it may not be your regular news station or even one you have heard of before but that’s because CK & CO created this imaginary news station for our very own Gilda’s Club Grand Rapids. This year CK & CO produced the Gilda’s Club fundraising event. The theme: Gilda’s Red Tie Dance Fever, a fun spin-off of that “Matt guy” dancing around the world on You Tube.

The evening featured a series of video vignettes or “news spoofs” based on an investigative report with news personalities; Jennifer Moss, Henry Erb, and Brett Thomas reporting live from the field. The mission: to find the creator of Red Tie Dance Fever and honor those who have contributed to Gilda’s.


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