Blah Blah Blog
In today’s economy you take the bad with the good. And when it comes to press- you have to take it all! In one week’s time our company was featured by several media outlets. One story was positive. The other…well…keep reading!
The Grand Rapids Business Journal published an article about our partnership with an out-of-state client. CK & CO was chosen by Wiley Publishing, Inc. to produce nearly 100 video vignettes for the launch of a new website based on the well-known For Dummies® series of how-to books. The great part about this story is that we were able to bring business to our state and hire a variety of on-camera experts to help us with a diverse group of learning centers featuring topics including: Personal Finance, Fitness, Diet and Nutrition, HDTV, Guitar and Algebra. (By the way if you want to access to my personal trainer, Janine Kropf of East Hills, check out the Pilates section at Link. Just don’t try and steal my 6am timeslot to work out with her. What am I thinking? You probably don’t want to get up that early.)
Are you using your plasma screen effectively?
Plasma screens are everywhere now days… at home, the dentist’s office, the supermarket. But are we using this techy tool effectively? To its utmost potential?
This past year we have worked closely with an organization that, we think, takes full “advantage” of their plasma screens. Advantage Health Physician Network is a local health care provider that has excelled at plasma screen marketing. Each Advantage Health office has a video loop with a variety of clips…everything from information about services provided, to the introduction of new physicians, to tips for avoiding the flu this season.