You might have noticed that we talk a lot about "thinking.” In fact, when people ask what I do, the answer often surprises them. They expect me to talk about media production, video shoots or the move to high-definition. Some expect me to talk about presentation training or how to be interviewed by the media. Instead, what I say is that we think with and for our clients.
That might sound a little presumptuous. But, what it really means is that we are watching out for our clients’ best interests. The THINK idea started as an internal mandate: think about everything you do and how it impacts our customers.
It started with an inquiry from a client and friend on LinkedIn: “Does anyone know about launching an online store?” One phone call later, I offered to bring together some resources to help Mark Peters, CEO of Butterball Farms, Inc., think about and develop his idea for a new web-based business. Over Greek munchies (what else would you have at my house) and wine, the concept was refined and a plan began to take shape.