Blogging for Dummies
It’s official, CK & CO are blogging “Dummies”. We just finished a video promotion for Wiley Publishing’s series of books on blogging. If you blog, or have thought about trying it out, here are a couple things we’d like to pass along.
Think content. Content. Content. If readers don’t care about what you say, your time is wasted. Write for the audience you want to attract. If you’re a professional blogger, make sure you keep your content related to professional interests. If it’s a personal blog, you have more room to let loose. In her book, Blogging For Dummies®, Susannah Gardner says “One of my favorite techniques for making my blog posts readable is to close the door of my office and read my post out loud”. Give it a try, and if the post isn’t something you’d say, re-write it.
Traditional Advertising vs. Viral Video
Viral Video. It’s the process of creating and producing a branded video, and then posting it on social networking sites, blogs or other targeted sites. Here’s the important part. An article in Market Vision Media says viral video is proven to be as effective, if not more effective, than traditional advertising.
Maybe that’s because others see the post and willingly promote your product or service for you, for free! Yes, anyone with a webcam, computer and an Internet connection can post videos online. But, if you want real results and high ROI, there are a few things to consider.
I know what many of you are thinking
I know what many of you are thinking. “CK, how can you do one more thing?” At the annual meeting of the Small Business Association of Michigan, I took the gavel to become the Chair of the Board of Directors. I did not seek the office (really), but I had to accept it. I know how important it is to be involved and to make sure that the voice of small business is heard in Lansing… and in Washington.