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Techy Tip

Oct 15, 2011

The final part of the production process can be the most satisfying – you finally get to see the results. It can also be the most confusing. Do you need a Quicktime file? Windows Media? How big? Is it for download? Streaming? Standard Definition? High Definition?

See? Told you. Confusing! Luckily, we're on top of all the latest file formats and compression techniques to make sure you get the file type that is best suited to your project. Here are some tips to get the highest quality results.


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Leverage Your Events

Oct 15, 2011

Many of our clients are global organizations and what we produce can be diverse; from flashy trade show pieces to internal communications. Getting the appropriate individuals on camera can be tricky… not to mention expensive when extensive travel is required. One good alternative is to use trade shows, annual meetings, conferences and other opportunities to gather interviews and video assets for later use.

There are a few things to consider.


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A Noteworthy Organization

Oct 15, 2011

Over 16 million children in the US live in food insecure households. 1 in 4 Michigan children experience hunger every day – and one Grand Rapids organization is attacking those stats, and childhood hunger, one Sack Supper at a time!

Since July 2011, Kids Food Basket has served more than 156,000 Sack Suppers! Their efforts have been recognized nationwide – they’ve been honored by the US Chamber of Commerce, Lifetime – and in August, they won a brand new way to deliver their Sack Suppers. Through the Toyota Cars for Good campaign & social media, they won a free Toyota Tundra!


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