Siemens and LAX Improve Airport Situational Awareness
Flight delays, lost baggage, long security lines - we know travel can be a real headache! But a recent project at LAX has helped us understand the complexity of airport operations and has us thinking a little differently.
A Safety Story from Herman Miller
It is on everyone’s mind: safety. It’s no surprise when you consider that, according to OSHA, every year more than three million workers are seriously injured, and thousands more are killed on the job. These injuries take their toll on employees and their families. That’s why more and more companies are trying to create a culture of safety. They want employees to return home at night in the same healthy condition they arrived in. Businesses also want customers who visit their offices and manufacturing facilities to be safe. At CK & CO we get to help our customers spread the word about safety and often video is the medium.
Video for B2B Marketing
At CK & CO we have been busy. Really busy! So we started to wonder if this was an unusual spike or part of a larger trend. The truth is video has always been a great way to share information. But in the past five years it has gone from being an innovative way to communicate to a mainstream staple.
It doesn't take a lot of analysis (although you can find it) to understand why video is so popular. People are watching it because it is entertaining. And, with the proliferation of smartphones, iPads, tablets, and the like, it’s convenient to watch video online. So you might wonder, “Does it actually cause the viewer to do something?” The answer is yes.