Recently we've fielded a lot of questions about drones. Who wouldn't want those beautiful sweeping aerials of their campus, facility, or property? Check out the spectacular shots from an event we produced at the Grand Rapids Public Museum and excerpts from a recently completed Pine Rest project in the video below. Using drone video is not as simple as you might think. That’s why we'd like to share a few thoughts.
The Value of Video (beyond) Marketing
Video marketing gets a lot of attention, but more and more companies understand the value of video far beyond initial marketing efforts. According to an eMarketer report B2B video is on the rise and expanding.
“The video format is important at different levels of the buyer’s journey,” said Brendan Cournoyer, Vice President of Corporate Marketing at Brainshark. “For example, you can use high-level educational, branded videos at the top of the funnel talking about tips or challenges that would be interesting to your audience. But then, later in the buying process, where your audience is talking with sales reps, you might have videos that are more product-related, like an on-demand, or something that walks them through the process.”
-B2B Video on the Rise, but Obstacles Remain (February 2016)