One Event...Endless Video Opportunities
Chicago. Boston. Houston. Orlando. San Diego. San Antonio. The list of major cities we have visited to cover trade shows is extensive and so are the videos we create for use before, during, and after the events. Here are a few trends and tips you may find useful.
These pieces promote a trade show by an association, industry, or an individual company. Teasers should be short, high impact pieces to pique interest and present the business case to attend. You can use video to highlight guest speakers, new products, or the networking aspect of the show.
We don’t speak Chinese. We don’t speak German… or for that matter French or Spanish. But to date, we have created more than 1,200 videos in these languages. How? We have developed an effective, efficient process for transforming videos we produced in English into global communications. We also have developed a network of resources to assist.
Typically we produce videos in English and Spanish. In fact, we are in the process of translating a series of videos recently created for Cherry Health. But the reality is that more and more companies need to leverage communications into various markets. The requested languages are more diverse, which creates production complexity. Here are some of the things we consider.