Leverage Your Events
Many of our clients are global organizations and what we produce can be diverse; from flashy trade show pieces to internal communications. Getting the appropriate individuals on camera can be tricky… not to mention expensive when extensive travel is required. One good alternative is to use trade shows, annual meetings, conferences and other opportunities to gather interviews and video assets for later use.
There are a few things to consider.
Trade shows make great backdrops because you get the visual excitement of the event and can really show off your product or exhibit. They also let you interview people you may not otherwise be able to access easily. The “man-on-the-street” interview also provides interesting and credible comments. And, you get the benefit of documenting it for those who were unable to attend.
Other times you may want to use the occasion but not date the video with the backdrop of the location. We recently traveled to an international conference of attorneys held in South Carolina. Rather than use the beautiful Southern hotel as a backdrop, we created a small studio in a quiet room with a green screen. This gives us the flexibility to create any background during the edit. The videos we shot will be used for a variety of purposes including the organization’s official website.
So, the next time you’re getting together a group of employees, exhibiting at a trade show, bringing together customers or distributors – let us help you think about how you can leverage the gathering and create a variety of different communications from one video shoot.