The world of video production is in a constant state of transformation. When high-definition video came on the scene in the 20th century, everyone rushed to create videos in the new format. Today, high-definition is being overshadowed as technology continues to evolve with the use of 4K video.
4K video, in terms of resolution, is exactly what you might think it is – a device or video content with a horizontal resolution of about 4,000 pixels. If you want to get technical, there are different variations of this format in use by the film industry, television, production, and consumers. So, in essence, not all 4K is created equal. It’s important to note this is quickly becoming the new norm. The switch from standard to high-definition took some time, but the adoption to 4K is happening at a quicker rate. According to some, by 2025 more than half of US households are expected to have a 4K-capable TVs.
So what does this mean for your video production and how do you transition?
One of the benefits is higher quality source video. More pixels provides a sharper and more spectacular image. To put it bluntly, it looks better – way better!
Next, the ability to manipulate the source video and create visual effects is enhanced. We can resize and crop video. If we did this with high definition video it would be out of focus. With 4K, you can create the illusion of having a two camera shoot with only one camera. This gives us more options in post-production, and who doesn’t like more options?
At CK & CO we believe your videos should have a long shelf life and that’s why we offer 4K video production services. Yes, things change, but you can get more future use from your video if you shoot at the highest level today.
So what’s next? 8K! Stay tuned…