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A Centennial Celebration

It’s rare you hear of an organization making it to 100 years. To give some perspective – 100 years ago the first trip in a jet propelled aircraft took flight and the first account of Paul Bunyan was published in the Detroit News. This year, Pine Rest Christian Mental Health Services in Grand Rapids celebrates 100 years of serving west Michigan.

CK and CO worked with Pine Rest to develop the framework for their 100th Anniversary Gala and create the video assets. We began by meeting with various groups focused on the event and worked right up until the final dress rehearsal to be sure the event was executed flawlessly.

The videos were an important element. We created an opening piece that showcased major milestones in Pine Rest’s 100 years. The patient testimonial video expressed how Pine Rest has improved patient’s lives, and finally the close tapped into the future of the organization. These videos were important to the gala, but also needed to last the organization throughout the year-long celebration.

We worked closely with Pine Rest’s VP of Marketing and Communications, Carleen Crawford on the 100th Anniversary Gala. Check our interview with her for a few tips on planning an event like this! And, click below to see the video we created for the show open.