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A Noteworthy Organization

Over 16 million children in the US live in food insecure households. 1 in 4 Michigan children experience hunger every day – and one Grand Rapids organization is attacking those stats, and childhood hunger, one Sack Supper at a time!

Since July 2011, Kids Food Basket has served more than 156,000 Sack Suppers! Their efforts have been recognized nationwide – they’ve been honored by the US Chamber of Commerce, Lifetime – and in August, they won a brand new way to deliver their Sack Suppers. Through the Toyota Cars for Good campaign & social media, they won a free Toyota Tundra!

We created a campaign video for Kids’ Food Basket a few years back. For an organization like theirs – a non-profit that’s rapidly growing – two things were very important. First, the video needed to have a long shelf life and second, it needed to be easy to update.

So, we created a mostly graphic video – it shares the message of Kids’ Food Basket – it’s fairly simple to update (though it does take some time), and the look will last for years. We’re currently working on our third update – and the look still has plenty of life left – here’s a look at one of our previous versions so you can see for yourself!

And, if you’d like to learn more about the great work this organization does, visit their website. Link