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CK & CO Releases Video 101—Session 2

Cynthia Kay and Company


Contact: Michael Krampe

( or 616-776-0354

Second Installment of the Five-part Series Provides Insight into the Discovery Phase of Video Production

Grand Rapids, Mich., June 3, 2014: Cynthia Kay and Company (CK & CO) announced today that it has released Before You Get Started, the second session in its five-part Video 101 series. The video outlines critical information that must be defined before getting started on a video project including:

  • Target audience
  • Purpose
  • Goals
  • How it will be viewed
  • Budget
  • Call to action
  • Approval process
  • CK & CO has also developed checklists and “Tips and Tricks” for the discovery phase of production. The checklists include the important questions one needs to answer about a project and what to ask a video production company. The checklists are intended to help organizations make decisions about a project and choose a partner. The “Tips and Tricks” share the common pitfalls to avoid during the video production process. The video, checklists and tips can be accessed on the company’s website.

    Video 101 is a series of videos intended to provide insight into the video production process from start to finish. From what makes great video, to the process of pre-production, production, editing and beyond, the series is designed to educate and engage customers, potential customers and students.

    The first video in the series is also available.

    Follow CK & CO on YouTube, Twitter or Facebook to receive the latest videos in the Video 101 series.

    About CK & CO:

    Cynthia Kay and Company is a communications agency that provides media production and communications consulting.  The company is located at 1255 Front Street in Grand Rapids, Mich. and has been a trusted resource for a variety of companies from Global Fortune 100 to small businesses.  To learn more, visit:

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