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CK & CO Releases Video 101—Session 3: Do it Yourself or Hire Someone?

Cynthia Kay and Company



Contact: Michael Krampe
( or 616-776-0354

Third Installment Provides Insight into Video Production Sourcing

Grand Rapids, Mich., July 8, 2014 – Cynthia Kay and Company (CK & CO) announced today that it has released Do it Yourself or Hire Someone?, the third session in its five-part Video 101 series.  The video outlines the criteria needed to determine whether to produce a video in house or use the expertise of a production company. It provides tips and suggestions for choosing the right solution including:

  • Tips for DIY video production
    • DIY is best suited for internal audiences
    • Lighting can be tricky and existing light may not be enough
    • Use an external microphone if you are going to use a mobile device
    • Shoot video horizontally (16:9 HD)
  • What to look for in a production company
    • Video samples (Does everything look the same or do they show creativity?)
    • Does company have a defined production process? (milestones/sign offs)
    • Does the company quote projects with budget ranges and specific tasks?
    • Are not-to-exceed budgets an option?
    • How will the company archive raw video and finished projects?

Video 101 is a series of videos intended to provide insight into the video production process from start to finish.  From what makes great video, to the process of pre-production, production, editing and beyond. The series is designed to educate and engage customers, potential customers and students.

Follow CK & CO on YouTube, Twitter or Facebook to receive the latest videos in the Video 101 series.

About CK & CO:
CK & CO is a full-service media production and corporate communications consulting company. The company is a certified Women’s Business Enterprise and employs a full time staff.  The company is located in Grand Rapids, Mich. and is the production company of choice for a number of global Fortune 100 companies, non-profit organizations and small businesses across the country.  To learn more, visit:

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