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With everything we create, engaging the audience is a top priority. The best way to do that? Get them involved! Of course, a little singing doesn’t hurt, either! That’s the approach we took when we created the video for the Student Advancement Foundation’s MindShare 2011.

We rounded up local celebrities and community leaders, from former ambassador Peter Secchia to Bill Simonson from “The Huge Show”, and asked them to sing along in support of Grand Rapids Public Schools. Our editor, Jason, even created a karaoke style setup on a laptop to make production run smoothly.

The video was used as part of the MindShare 2011 event, which raised more than $166,000 to help GRPS students believe in themselves.