Know Your Rights! A Checklist for Rights Management in Creative Projects
We get calls all the time – “Can you make us a video and use that Aerosmith song?” or “We really like the music in that new Apple commercial – we can use that, right?” – Wrong! Luckily, we have rights to an extensive music library, where we can find something to fit the bill. To help us learn more about the topic we asked Sharon Toerek, a marketing law and intellectual property lawyer with a nationwide practice focusing on the creative services industry, to help. Be sure to check out her website – and take a look at what she has to say about knowing your rights.