Author Archive for: ck

Entries by Cynthia Kay

It’s Not How You Look…It’s How You Sound

Salons are closed…so are many dry cleaners…and, at this point, the thought of looking “presentable” exhausts many of us! Your solution can be found in our trusted friend – the audio conference!

We loved hearing from you after we covered the basics of video conferencing last week (we alway…

To Hug…or Not to Hug. The Answer Has Changed.

In April of 2019 I wrote about this topic. I confessed that I am a hugger and talked about how it influences my behavior in the workplace. I hug my staff, and even clients, of course with permission, because I don’t consider it a problem even in today’s politically correct world.

One year lat…

How to Present when not “Present”

Social distancing. Toilet paper shortages. Daily press conferences. Life has changed and so has work for many who now have a virtual office.  

An unprecedented increase in remote work – all made possible by clever collaboration technologies like Slack, WebEx, and SharePoint. In fact, WebEx…

The Dos (and Don’ts) of Trade Show Video

5 TIPS FOR CREATING TRADE SHOW VIDEOS 

Think “Wow.”  Trade show floors are busy and there is a lot of competition for attention. What may work on a website or social media may not cut it. You need to create video presentations that have an impact. That can be a brand video, one that high…

The Takeaway They’ll be Talking About

With the emphasis on online marketing, you may wonder, “are trade shows are still important?” If the number of videos we’re creating for trade shows, expos, and events is any indication, we’d say an enthusiastic YES!  

Companies attend expos and shows for many reasons. The Center for Exhibition…

Beautiful Silence is a Big Corporate Video Trend

YouTube gets lots of attention when it comes to video content, but when it comes to other platforms, there are a few statistics we should not ignore. There are 100 million hours of video viewed each day on Facebook and 85% is watched with no sound.

That’s right – beautiful silence!

We can …

Motion Graphics Tips – How NOT to Use Them

In our last blog, we talked about using motion graphics to grab your target audience and make your message memorable.  We also described the many types of motion graphics. Graphics are an amazing way to spice up a video production, but if you don’t create just the right type of script to accompan…

Why Video? Here are three Great Reasons

Everywhere you look big brands are using video for business. From video on websites, social media outlets, plasma screens in waiting areas, trade shows, training rooms, and beyond there are many ways to leverage video. Still, some organizations are skeptical. Some think it is trendy… but not for t…