Author Archive for: ck

Entries by Cynthia Kay

Motion Graphics Tips – How NOT to Use Them

In our last blog, we talked about using motion graphics to grab your target audience and make your message memorable.  We also described the many types of motion graphics. Graphics are an amazing way to spice up a video production, but if you don’t create just the right type of script to accompan…

Why Video? Here are three Great Reasons

Everywhere you look big brands are using video for business. From video on websites, social media outlets, plasma screens in waiting areas, trade shows, training rooms, and beyond there are many ways to leverage video. Still, some organizations are skeptical. Some think it is trendy… but not for t…

How Recruitment Videos Can Help You Land Talent

Recruiting in today’s business marketplace is a tough job…and it is getting tougher! Experienced employees are retiring in growing numbers. The digital revolution is changing the way we work. And, team members are getting more and more diverse as there are more generations working side by side t…

10 Tips for Effective Video Case Studies

Everyone loves a good story. Maybe that’s why video case studies are popular. Case studies are stories that give us insight, provide a behind the scenes look, and introduce us to real people at a real company. Many businesses use case studies to show how their products and services are making an i…