Archive for category: Cynthia Kay


To Hug…or Not to Hug. The Answer Has Changed.

In April of 2019 I wrote about this topic. I confessed that I am a hugger and talked about how it influences my behavior in the workplace. I hug my staff, and even clients, of course with permission, because I don’t consider it a problem even in today’s politically correct world.

One year later, in light of the COVID-19, we are no longer hugging. We are not even working in the same space for the most part. This past week, CK and CO started working remotely to assure the health and safety of everyone.

Fortunately, we have the technology and ability to communicate so we can continue to serve customers. Thanks to Slack and Zoom. It is working well but communicating virtually is a challenge for many. So, we have put together a few tips to help and hopefully make you smile. I’ll have more tips soon.

Stay safe and healthy.

The Dos (and Don’ts) of Trade Show Video


  1. Think “Wow.  Trade show floors are busy and there is a lot of competition for attention. What may work on a website or social media may not cut it. You need to create video presentations that have an impact. That can be a brand video, one that highlights new products or technologies or a creative twist on your bestsellers. This is the chance to tell your story. Don’t waste it.
  2. Think Cinematic. The quality of the video must be superior. The shots engaging. The colors vivid. Cell phone video, shaky shots, or bad framing that might not be as noticeable on a small screen will be very visible when viewed on a large screen (and can make your brand appear unprofessional).
  3. Think Bold Graphics. It’s important for the graphics to tell the story because shows can be noisy. Keep graphics short- no more than two to three words. Be sure they are readable from a distance. When possible, use motion to build excitement.
  4. Think Bite-Sized. Trade show attendees are not likely to stand and watch an entire video. At most, you have about five seconds to get attention as they walk by and maybe :20 –:30 to keep them watching. Think of your video as a series of short segments.
  5. Think Branded. What you create, even if the show has a unique theme, must reflect your brand. It’s easy to get sidetracked and forget this video may live on after the show and have additional uses. Be true to your brand. 

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