Archive for category: Cynthia Kay

How to Be a Better Listener. Stop Talking, Start Listening.

In today’s post, we discuss some tips on how to be a better listener. Whether in a live or virtual setting, these tips will help you better absorb and process information presented to you.

Cynthia Kay’s tips for how to become a better listener:


  • Dial in on the speaker and tune everything else out.

Be physically still

  • Movement causes us to lose focus, so remain still.

Avoid the urge to “jump in”

  • Let the speaker finish and take a breath before you offer your thoughts

Be aware of your perceptions

  • Really hear what the speaker is saying instead of hearing what you want to hear. It makes a difference.

Before You Plan Your Holiday Meal Read This

This time of year can be stressful, even under “normal” circumstances. So this holiday, we’re taking a little off your plate…literally!

Whether you’re gathering with loved ones or staying home, we’ve put together a meal that is sure to delight.

Check out our “Three Recipes, Three Ingredients, Three Courses” holiday dinner. Until we can share a meal with you in person, we wish you all the best in the year ahead. Be well and have a wonderful holiday!


What’s Missing? The Importance of Non-verbal Communication.

Communicating for many was tough before COVID and now it’s even harder.  Jump on a call and often people choose not to start their video. Why? Maybe they are having a bad hair day.  Maybe they are sharing their “office” with children or pets. They might be doing something else and don’t want you to know you do not have their undivided attention. No matter the reason, something important is missing. Non-verbal communication.

When it comes to the importance of non-verbal communication in business most people think about eye-contact, facial expression, posture and gestures. These are exaggerated when you are in the “box” of a virtual meeting. And, depending upon how you use non-verbal communication gestures they might not even be seen. To learn more about that check out my tips for remote meetings.

But nonverbal communication goes far beyond these things. Think about what physical distance used to say about our relationships. It used to be that most preferred about 18 inches of space around their physical person. If people got too close, it was uncomfortable. If they stayed too far away, we thought they did not like us or were avoiding contact.

Now, we have the 6-foot rule for in-person communication and the virtual world puts a lot more space between us. This virtual distance can and does impact our ability to communicate and do business, so you really do have to get eye contact and expression right.

What you wear and your appearance has always been an important non-verbal. I believe that, absent so many other clues, this becomes even more critical. In the current situation, being too formal might make you seem out of touch and not approachable. Too casual (no one wants to see you in sweats) and it might say you don’t care. Think about what you are trying to project because you might be sending the wrong message without even knowing it.

Peter Drucker said, “The most important thing in communication is hearing what isn’t said.”

That’s what non-verbal signals are…the things you don’t say but that speak volumes. If you understand the importance of non-verbal communication in virtual meetings and within the new rules of a COVID world you can use it to your advantage. Or, you can fail to adapt and let it keep you from being a great communicator.

Think about it.

Return to Work…Safely.

In the coming weeks, offices and manufacturing floors around the U.S. open their doors, ready to move forward after the COVID-19 outbreak. Workers are anxious to create, innovate, and deliver their products and services.

The reopening of our economy comes with a lot of questions. “What do we need to do to keep employees, suppliers, and visitors safe in our facilities?”  “How will processes and procedures need to change or improve?” “What can we do to avoid another shutdown?”

For many of us, the safety of our employees and visitors is not just an HR mandate. It’s our mission. And, with new challenges, there’s a lot to consider as you work through your “Return to Work” plan. So, we want to pass along a few resources we think are helpful.


While our workplaces may never return to the “normal” we experienced before COVID-19, if the transition back to work is done well, your team will appreciate the care and concern for their health and safety.

And, in case you’re struggling to remember what things were like before all of this, here are a few clips from some of our favorite pre-COVID safety communications.


The Magic of Post-Production

There is an old saying among video producers, “You can’t fix it in post.” And that’s true…to some degree, but if you have some good basic video and decent audio you might be amazed at what we can do in post-production. Read more


To Hug…or Not to Hug. The Answer Has Changed.

In April of 2019 I wrote about this topic. I confessed that I am a hugger and talked about how it influences my behavior in the workplace. I hug my staff, and even clients, of course with permission, because I don’t consider it a problem even in today’s politically correct world.

One year later, in light of the COVID-19, we are no longer hugging. We are not even working in the same space for the most part. This past week, CK and CO started working remotely to assure the health and safety of everyone.

Fortunately, we have the technology and ability to communicate so we can continue to serve customers. Thanks to Slack and Zoom. It is working well but communicating virtually is a challenge for many. So, we have put together a few tips to help and hopefully make you smile. I’ll have more tips soon.

Stay safe and healthy.

The Dos (and Don’ts) of Trade Show Video


  1. Think “Wow.  Trade show floors are busy and there is a lot of competition for attention. What may work on a website or social media may not cut it. You need to create video presentations that have an impact. That can be a brand video, one that highlights new products or technologies or a creative twist on your bestsellers. This is the chance to tell your story. Don’t waste it.
  2. Think Cinematic. The quality of the video must be superior. The shots engaging. The colors vivid. Cell phone video, shaky shots, or bad framing that might not be as noticeable on a small screen will be very visible when viewed on a large screen (and can make your brand appear unprofessional).
  3. Think Bold Graphics. It’s important for the graphics to tell the story because shows can be noisy. Keep graphics short- no more than two to three words. Be sure they are readable from a distance. When possible, use motion to build excitement.
  4. Think Bite-Sized. Trade show attendees are not likely to stand and watch an entire video. At most, you have about five seconds to get attention as they walk by and maybe :20 –:30 to keep them watching. Think of your video as a series of short segments.
  5. Think Branded. What you create, even if the show has a unique theme, must reflect your brand. It’s easy to get sidetracked and forget this video may live on after the show and have additional uses. Be true to your brand. 

Read more