Archive for category: Cynthia Kay

Return to Work…Safely.

In the coming weeks, offices and manufacturing floors around the U.S. open their doors, ready to move forward after the COVID-19 outbreak. Workers are anxious to create, innovate, and deliver their products and services.

The reopening of our economy comes with a lot of questions. “What do we need to do to keep employees, suppliers, and visitors safe in our facilities?”  “How will processes and procedures need to change or improve?” “What can we do to avoid another shutdown?”

For many of us, the safety of our employees and visitors is not just an HR mandate. It’s our mission. And, with new challenges, there’s a lot to consider as you work through your “Return to Work” plan. So, we want to pass along a few resources we think are helpful.


While our workplaces may never return to the “normal” we experienced before COVID-19, if the transition back to work is done well, your team will appreciate the care and concern for their health and safety.

And, in case you’re struggling to remember what things were like before all of this, here are a few clips from some of our favorite pre-COVID safety communications.


The Magic of Post-Production

There is an old saying among video producers, “You can’t fix it in post.” And that’s true…to some degree, but if you have some good basic video and decent audio you might be amazed at what we can do in post-production. Read more


To Hug…or Not to Hug. The Answer Has Changed.

In April of 2019 I wrote about this topic. I confessed that I am a hugger and talked about how it influences my behavior in the workplace. I hug my staff, and even clients, of course with permission, because I don’t consider it a problem even in today’s politically correct world.

One year later, in light of the COVID-19, we are no longer hugging. We are not even working in the same space for the most part. This past week, CK and CO started working remotely to assure the health and safety of everyone.

Fortunately, we have the technology and ability to communicate so we can continue to serve customers. Thanks to Slack and Zoom. It is working well but communicating virtually is a challenge for many. So, we have put together a few tips to help and hopefully make you smile. I’ll have more tips soon.

Stay safe and healthy.

The Dos (and Don’ts) of Trade Show Video


  1. Think “Wow.  Trade show floors are busy and there is a lot of competition for attention. What may work on a website or social media may not cut it. You need to create video presentations that have an impact. That can be a brand video, one that highlights new products or technologies or a creative twist on your bestsellers. This is the chance to tell your story. Don’t waste it.
  2. Think Cinematic. The quality of the video must be superior. The shots engaging. The colors vivid. Cell phone video, shaky shots, or bad framing that might not be as noticeable on a small screen will be very visible when viewed on a large screen (and can make your brand appear unprofessional).
  3. Think Bold Graphics. It’s important for the graphics to tell the story because shows can be noisy. Keep graphics short- no more than two to three words. Be sure they are readable from a distance. When possible, use motion to build excitement.
  4. Think Bite-Sized. Trade show attendees are not likely to stand and watch an entire video. At most, you have about five seconds to get attention as they walk by and maybe :20 –:30 to keep them watching. Think of your video as a series of short segments.
  5. Think Branded. What you create, even if the show has a unique theme, must reflect your brand. It’s easy to get sidetracked and forget this video may live on after the show and have additional uses. Be true to your brand. 

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