Did you know…
- 89% of the population will be internet users (Cisco Systems, Inc.)
- 78% of the traffic will be video (Cisco Systems, Inc.)
- Companies that use video marketing grow their revenue 49% faster than those that don’t (Aberdeen Group)
For these reasons (and dozens more) we’re always thinking of ways to help clients leverage video assets and grow their business. Capturing video at corporate events is a great way to do just that!
At CK & CO, we have event coverage down to a science. Tradeshows, annual meetings, and conferences bring people together under one roof, making it the perfect time to gather video content for future use.
We were onsite at this year’s Automate show to create a variety of assets – from an event wrap up and promo, to coverage of an awards dinner. It’s worth noting that our client, the Association for Advancing Automation (A3), knows how to leverage event video and provide value to their members. And this year, we worked with A3 to take it a step further and create a video package available to show exhibitors.
CK & CO offered exhibitors the option to create a promotional piece of their own at an affordable price. For participants, we had a pre-event call to discuss the style, content, and audience for their video. Then, we scheduled a time to shoot onsite. On event day, we popped into the booth and captured interviews and B-roll video to edit a branded piece.
It’s a concept that can be applied to any corporate event and is a great way to create marketing materials in a cost-effective manner. To see samples of our Exhibitor videos from Automate, click below – then give us a call if you’d like to brainstorm ways to leverage your next event.