It is undeniable that the COVID 19 pandemic has changed the way we communicate and what we need to communicate.
Your customers want to know that you can deliver products and services without interruption. That quality is excellent despite challenging times. That you continue to innovate. Employees have concerns about the safety of the workplace, new ways of working, and critical business initiatives.
Trade shows. Town halls. Face-to-face meetings. Case studies. Sales and marketing efforts. Training. Right now, there are a lot of constraints when it comes to traditional methods of communication. However, that doesn’t mean you should abandon efforts to develop and execute communications.
It’s time to pivot, get creative. CK and CO can help.
We have always known that video is engaging. There is no better way to get your message across to potential clients than to feature your experts or let other customers “toot your horn” and share results. When times are tough employees need to hear from executives- not just once, but on a consistent basis. Video can do that and much more, and when coupled with motion graphics and other visuals, the impact is huge. Video is a great way to package your communications and deliver them virtually.