Learning – it never stops, but sometimes teaching new skills can be costly. You provide training and then an individual leaves the company. Now you have to train the new employee. You have an expert trainer, but there are not enough hours in the week for them to meet the demand. You make product enhancements or introduce new products and need to get the sales force up to speed quickly. No matter the challenge, video training or whiteboard videos can be powerful tools.
Video training has some definite advantages. Many individuals are visual learners. When you combine narrative with video, people can see and interpret information much faster. The saying, “a picture is worth a thousand words” is accurate according to the research. Video makes content come alive and engages viewers. Every individual is getting the same information. This consistency is important to be sure everyone is operating at the same high level. The result? Reduction of costly errors.
Video also solves the time dilemma. You create it once and then leverage it wherever and whenever you need it. No more scheduling nightmares. If you do need to make changes or adjustments, you can do so without having to recreate the entire training.
Access is also critical. With the proliferation of smart devices, training can literally be at the user’s fingertips in the office, on the plant floor, or at home on the couch.
One important thing to note, many organizations that use video training may be annoying their viewers instead of engaging them. The typical mistakes are easy to spot – poor quality video, shaky shots, poor audio, and bad composition. Video training must be high quality. And if it’s fun, that’s even better.
As an alternative to realistic video, consider a whiteboard video. A whiteboard, or explainer, video is another way to condense information, educate, and present problems and solutions. The style of these can range from simple drawings to detailed illustrations.
Done well, video training can be used to efficiently and effectively communicate while also saving money.