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Thinkers. Innovators. Visualizers. Creators. Cynthia Kay & Co. is far more than just video production, we are digital content creators providing services to help you educate and engage your clients by telling your brand story.
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3 Hot Marketing Trends
/0 Comments/in Newsletter /by Cynthia KayWe thought the pandemic was behind us – it is not. As the world continues to try to find new ways of doing business, it is more important than ever to stay on top of marketing efforts to help us communicate with existing customers and convert prospects to new fans.
Here’s a look at 3 hot mark…
Blandford Nature Center
/0 Comments/in Newsletter /by Cynthia KayTelling a Great Story
CK and CO has worked with Blandford Nature Center for many years to create engaging stories, promote the organization, and raise funds for their capital campaigns. We also produced a full-length documentary on Mary Jane Dockery, the renowned geologist and naturalist wh…
Location, Location, Location
/0 Comments/in Newsletter /by Cynthia Kay“Location! Location! Location!” It’s a favorite saying of real estate agents when it comes to finding a home or a great spot for retail or other business. But location is something that many ignore when it comes to video creation.
We can’t tell you how many times our crew shows up to a bu…
Meals on Wheels West Michigan
/0 Comments/in Newsletter /by Cynthia KayTelling a Great Story
In this case study, see how CK & CO worked together with Meals on Wheels
of Western Michigan to create video assets that helped the nonprofit raise awareness
and funds during the COVID-19 pandemic.
…
5 Hot Tips for Corporate Video
/0 Comments/in Newsletter /by Cynthia KayIn case you haven’t been paying attention – video is hot. And I’m not just saying that because I own a media company. Each year, Cisco releases an annual internet report that includes predictions about the amount of video traffic generated. And each year video content consistently outpaces the…
Three Hot Marketing Trends
/0 Comments/in Newsletter /by Cynthia KayThe lyrics to a famous song are, “To everything there is a season.” And while that’s true for most things – it isn’t the case for marketing…it’s ALWAYS in season! No matter what’s happening around the world, or within your business, marketing should be a consistent and well-planned effort. Need …
Virtual Events: The Good, The Bad, and The Ugly
/0 Comments/in Newsletter /by Cynthia KayVirtual. Tired of the word? We are! But the reality is, virtual meetings and events are here for a while. We’ve produced a lot of them and wanted to share the good, the bad, and the ugly facts.
Let’s start with the ugly. Many virtual events are downright boring. They are too l…
How to Be a Better Listener. Stop Talking, Start Listening.
/0 Comments/in Cynthia Kay /by Cynthia KayIn today’s post, we discuss some tips on how to be a better listener. Whether in a live or virtual setting, these tips will help you better absorb and process information presented to you.
Cynthia Kay’s tips for how to become a better listener:
Focus
Dial in on the speaker and tune everyt…
Before You Plan Your Holiday Meal Read This
/0 Comments/in Cynthia Kay /by mindutopiaThis time of year can be stressful, even under “normal” circumstances. So this holiday, we’re taking a little off your plate…literally!
Whether you’re gathering with loved ones or staying home, we’ve put together a meal that is sure to delight.
Check out our “Three Recipes, Three Ingredients…
Let’s Think about Thought Leadership
/0 Comments/in Newsletter /by Cynthia KayYes, it’s a buzzword. Thought Leadership…but if you do it well, it can have a big impact.
A LinkedIn Edelman Survey shows “B2B decision-makers and CXOs say strong thought leadership content not only strengthens a company’s reputation but also positively impacts RFP invitations, wins…
Go Virtual for Your Next Event
/0 Comments/in Newsletter /by Cynthia KayIs your collection of event badges dwindling? Are you anxious to connect with others in your industry and share best practices, new innovations, or take a peek at the competition? Need to meet with customers?
If you’re like us, invitations to virtual events are filling your inb…
What’s Missing? The Importance of Non-verbal Communication.
/0 Comments/in Cynthia Kay /by Cynthia KayCommunicating for many was tough before COVID and now it’s even harder. Jump on a call and often people choose not to start their video. Why? Maybe they are having a bad hair day. Maybe they are sharing their “office” with children or pets. They might be doing something else and don’t wa…