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Thinkers. Innovators. Visualizers. Creators. Cynthia Kay & Co. is far more than just video production, we are digital content creators providing services to help you educate and engage your clients by telling your brand story.
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It’s Not How You Look…It’s How You Sound
/0 Comments/in Newsletter /by Cynthia KaySalons are closed…so are many dry cleaners…and, at this point, the thought of looking “presentable” exhausts many of us! Your solution can be found in our trusted friend – the audio conference!
We loved hearing from you after we covered the basics of video conferencing last week (we alway…
To Hug…or Not to Hug. The Answer Has Changed.
/0 Comments/in Cynthia Kay /by Cynthia KayIn April of 2019 I wrote about this topic. I confessed that I am a hugger and talked about how it influences my behavior in the workplace. I hug my staff, and even clients, of course with permission, because I don’t consider it a problem even in today’s politically correct world.
One year lat…
How to Present when not “Present”
/0 Comments/in Newsletter /by Cynthia KaySocial distancing. Toilet paper shortages. Daily press conferences. Life has changed and so has work for many who now have a virtual office.
An unprecedented increase in remote work – all made possible by clever collaboration technologies like Slack, WebEx, and SharePoint. In fact, WebEx…
The Dos (and Don’ts) of Trade Show Video
/0 Comments/in Cynthia Kay /by Cynthia Kay5 TIPS FOR CREATING TRADE SHOW VIDEOS
Think “Wow.” Trade show floors are busy and there is a lot of competition for attention. What may work on a website or social media may not cut it. You need to create video presentations that have an impact. That can be a brand video, one that high…
The Takeaway They’ll be Talking About
/0 Comments/in Newsletter /by Cynthia KayWith the emphasis on online marketing, you may wonder, “are trade shows are still important?” If the number of videos we’re creating for trade shows, expos, and events is any indication, we’d say an enthusiastic YES!
Companies attend expos and shows for many reasons. The Center for Exhibition…
Beautiful Silence is a Big Corporate Video Trend
/0 Comments/in Video Tips /by Cynthia KayYouTube gets lots of attention when it comes to video content, but when it comes to other platforms, there are a few statistics we should not ignore. There are 100 million hours of video viewed each day on Facebook and 85% is watched with no sound.
That’s right – beautiful silence!
We can …
Motion Graphics Tips – How NOT to Use Them
/0 Comments/in Video Tips /by Cynthia KayIn our last blog, we talked about using motion graphics to grab your target audience and make your message memorable. We also described the many types of motion graphics. Graphics are an amazing way to spice up a video production, but if you don’t create just the right type of script to accompan…
How Using Motion Graphics Can Help Grow Your Business
/0 Comments/in Video Tips /by Cynthia KayEver tried to explain a complex or abstract idea, process, or service?
Need to demonstrate or show something that doesn’t exist…or at least not yet?
Want to communicate a story, but can’t get video?
Motion graphics is a technique that brings your message to life in a creative, dynamic…
Happy Holidays!
/0 Comments/in Newsletter /by Cynthia KayWherever this holiday takes you, we wish you a happy one!…
Why Video? Here are three Great Reasons
/0 Comments/in Video Tips /by Cynthia KayEverywhere you look big brands are using video for business. From video on websites, social media outlets, plasma screens in waiting areas, trade shows, training rooms, and beyond there are many ways to leverage video. Still, some organizations are skeptical. Some think it is trendy… but not for t…
How Recruitment Videos Can Help You Land Talent
/0 Comments/in Video Tips /by Cynthia KayRecruiting in today’s business marketplace is a tough job…and it is getting tougher! Experienced employees are retiring in growing numbers. The digital revolution is changing the way we work. And, team members are getting more and more diverse as there are more generations working side by side t…
10 Tips for Effective Video Case Studies
/0 Comments/in Video Tips /by Cynthia KayEveryone loves a good story. Maybe that’s why video case studies are popular. Case studies are stories that give us insight, provide a behind the scenes look, and introduce us to real people at a real company. Many businesses use case studies to show how their products and services are making an i…