Video is evolving

The world of video production is in a constant state of transformation. When high-definition video came on the scene in the 20th century, everyone rushed to create videos in the new format. Today, high-definition is being overshadowed as technology continues to evolve with the use of 4K video.

Why 4K Video Production Quality

4K video production, in terms of resolution, is exactly what you might think it is – a device or video content with a horizontal resolution of about 4,000 pixels. If you want to get technical, there are different variations of this format in use by the film industry, television, production, and consumers. So, in essence, not all 4K is created equal. However, 4K video production quality is still top-notch among these different variations. It’s important to note this is quickly becoming the new norm. The switch from standard to high-definition took some time, but the adoption of 4K is happening at a quicker rate with its high-quality resolution. According to some, by 2025 more than half of US households are expected to have a TV that supports 4K.

So What Does This Mean For Your Video Production And How Do You Transition?

One of the benefits of 4K production is a higher quality video. More pixels provide a sharper and more spectacular image. Not only will the image be clearer, but the colors are displayed brilliantly. To put it bluntly, it looks better – way better!

Next, the ability to manipulate the source video and create visual effects is enhanced. We can resize and crop video. We can also zoom in during the editing stage to create multiple different shots. If we did this with high-definition video it would be out of focus. Whether you are watching the video from afar or zoomed in, the quality remains the same. With 4K video production, you can create the illusion of having a two-camera shoot with only one camera. This gives us more options in the post-production process, and who doesn’t like more options?

How Do You Know If 4K Production Is The Right Fit?

When it comes to 4K production we can help you decide if it’s the right fit for your project. Consider the following:

  1. 4K quality content can be used for many years. By choosing a 4K video project, you are investing in the future because the video production quality will last for many years to come.
  2. Your clients and potential clients will be wowed. Not only will you be setting the standard for existing clients with your brand’s quality of design and production, but potential clients will be impressed. With 4K video production, you can also do 4K streaming.
  3. The world is moving to 4K video. Regardless of whether you use 4K now or later, the world of technology continues to evolve and the standard for video production is likely to be 4K at minimum.

At CK and CO we believe your videos should have a long shelf life and that’s why we offer 4K video production services. Yes, things change, but you can get more future use from your video if you shoot at the highest level today. Our 4K video services and production team can help you gain a competitive edge. Talk to us about whether you should make the switch to 4K video production.


To do our best work, we want to talk directly to you, ask questions, and understand your needs.

So what are you waiting for? It’s time to connect so we can start thinking about your next project.