Every business or organization has a story to tell, and some do it better than others. Scripting your video is about more than simply choosing the right words and phrases. You need to carefully craft your powerful brand story or message, so it inspires, motivates, educates, and connects with your audience.
At CK & CO, our process ensures your script will be on target. First, we help you explore the purpose of the video and how video storytelling can enhance your brand’s message.
We need to be very clear about the purpose of the video before we start scripting. It’s also important we don’t try to do too many things with one video.
Creating an effective video takes time and we understand the importance of storytelling as an agency, and the importance of getting it right the first time.
Next, we consider the audience. How much do they already know about you or your product? What do they need (and want) to know? For your video to be successful, it must have great content, be masterfully structured, and resonate with the viewer. Our team will serve as your content strategist to help you figure this out.
We also think carefully about language. Words can be powerful and conjure up a stunning picture. They can immediately give a clear, concise image of what you are trying to convey. Words can also have the opposite effect. Overused or commonplace words can make you sound like every other competitor. Another thing to consider is industry-specific terminology. It may be important to include, but you need to be careful not to use jargon that may frustrate the viewer. We work to make sure each project includes fresh and compelling video content, so your brand identity shines through.
Great video scripting tells a captivating story, shows impressive results, or demonstrates thought leadership. Let us show you the power of visual storytelling.
Podcasting Communications Consulting 