There is no doubt about it. The use of web video is exploding with no end in sight. Today, companies and organizations use video as a way to reach out and grab viewers 24/7/365. People love to watch video and many prefer it to reading information.
So, how can you leverage web video to meet your business objectives? What do you need to do to really stand out and get your video to go viral? What types of video should you create and how often should you develop new content?
At CK & CO, we can help. In fact, we are the web video production company who serves businesses and organizations from the Global Fortune 100 to non-profits. The pieces we create for them meet a wide variety of needs.
Company overviews are a great place to start. They give the viewer a “big picture” of your company and its capabilities. Customer testimonials are an effective way to establish your credibility. It’s always better to let someone else sing your praises. With a video case study you can show how you tackled a customer problem and provided a solution. Fast-paced music videos are a staple on the internet. And, finally, whiteboard videos can explain complicated information in a fun and quirky way.
All your web videos should be created at the highest quality even though they may be viewed on a tiny little screen. This ensures your video can also be leveraged for bigger venues and opportunities. For many of our clients, we create videos that will be watched on mobile devices, so we pay special attention to making graphics readable and use bold images to impress even on the small screen.
In addition to putting videos on your website, posting to social media can also be very beneficial. Whether you’re looking to create a viral video or just get your brand some more exposure, you can greatly increase your visibility if you add them to Facebook, tweet about them, or create your own YouTube channel.
The possibilities are endless. Let us help you stand out on the web.