Video is Expensive

If you think video is expensive, think again. While the perception is video and other marketing services can eat into budgets, the truth is video does not need to strain your budget. One of our newest clients, Loretta Stagnitto Leadership Associates was hesitant to dive into video. Based in California, they wanted to create awareness for their program, The “I Know” System™ for Personal and Team Leadership Development.

”As a former Marketeer, I knew creating “professional” promotional videos to introduce my new online coaching program would jumpstart its success, but I was being bombarded with emails from video production firms offering to show me the way, or only pay if I sell, or create them for me from end-to-end. I did not know who (or how) to choose, and figured I certainly could not afford to make one before I officially launched the course. Then I met CK and CO, learned their process, background, and journalistic credentials, and knew they were the team I needed,” said Loretta. 

The CK and CO team worked with Loretta to develop thirteen videos and social media shorts. Using our Virtual Studio, we captured the rich content and then added supplemental b-roll video and motion graphics to help tell the story. Read more…

“They explained I really could afford to have a professional producer from across the country tap into my home studio to produce them at a high quality, which makes them affordable. They were right! After providing some initial ideas and key messages, writing of the scripts was “magical” (and efficient). Before I knew it, I was on camera, doing my part and the team was right there with me. Best of all, once the final videos were complete, I saw the vision in my head for them all come alive EXACTLY as I wanted them to, thanks to CK and CO!”

The trick to developing great content at a reasonable cost is in the concepting of the production and the efficient execution on the video. This is where the CK and CO team excels. We help think through how to make the story come alive, where to add the “wow”, and how to use the pre-determined budget to get the most out of the dollars spent.

“Content is king. Our virtual studio provides support for individuals like Loretta in developing that content to effectively market themselves. Webcam quality variations aside, there are some very simple things we can do to visually enhance these types of videos without inflating budgets.” – Mariah, CK and CO Editor & Animator

Here is just a sample of what we created.