Each year in Grand Rapids, something truly magical happens. Hundreds of guests fill a downtown venue to help make the magic possible…they even get to see a little wish granting. This year’s Make-A-Wish Ball featured a trio of wishes, a special honoree celebration, and two videos crafted with a little magic from CK & CO.
As the planning began we met with the Make-A-Wish team to brainstorm ideas for the event lineup. For the videos, they needed something different – something to engage the audience and reinforce the importance of Make-A-Wish Michigan to the families in our community.
Our first video focused on the mission of the organization. It’s a graphic piece with some outstanding statistics and really magical music. Our second video was a special tribute to honor Steve & Brenda Heacock – two strong advocates for Make-A-Wish who have also had a wish experience of their own. To differentiate this one from the average award recipient video we interviewed Steve & Brenda’s daughters, their close friends, and President and CEO of Make-A-Wish Michigan, Karen Davis. The video gave the audience a different perspective of the couple and the work they do. It also included some special memories from family and friends.
The 2013 Wish Ball Event raised more than $332,000! Be sure to check out the Make-A-Wish Mission video below. Our team really enjoyed working with such a wonderful organization. We had a lot of fun working with the Make-A-Wish team, too! To learn more about Make-A-Wish Michigan, click here, and help make magic happen every single day.