AHR EXPO 2022. It was billed as the show that had “the entire world of HVAC under one roof.” And it was a really big roof – the Las Vegas Convention Center. The show, which is a premier event for engineers, contractors, facility managers, and other industry professionals, showcased the future of HVACR technologies.
Bradford White has been a CK and CO customer for many years. The corporation has manufacturing facilities across North America and is known for products Built to be the Best®. Through the years, we have produced a variety of product, recruitment, training, and trade show videos for the corporation. At AHR, Bradford White had a significant presence on the show floor and, no surprise, video was a critical component of the booth.
“The annual AHR Expo is the largest and most important trade show for Bradford White Corporation and 2022 marked both a critical and symbolic industry return to this show after a year cancelled by COVID-19. The CK and CO team created for us a new level of visual energy that brought life and light to our space and enhanced the engagement between us and our valued business partners and customers who visited our booth,” said Carl Pinto, Jr., Senior Director of Marketing Communications for Bradford White Corporation.
Let’s face it, it’s a challenge to grab attention in any large convention hall. But Bradford White did it. The 80-foot Rotunda Screen was a focal point that hovered above the booth. It displayed a montage of lifestyle scenes to show “how you heat you water matters” along with people and product videos. Two monolith screens, 18-feet high by 5-feet wide, displayed content on both sides. Water “flowed” around the screen and down the vertical display. Visitors were welcomed by larger-than-life plumbers. Kiosks throughout the booth provided specific product information about all the Bradford White Corporation Companies.
The Bradford White marketing team, along with Group G Marketing Partners, Choice Live, and CK and CO worked together to pull out all the stops. To get a behind the scenes look at how we created the video assets check out the video below. Thanks to Group G for providing the video from the show floor.
CK and CO also produced videos for the Siemens Building Technology booth at AHR. Customer case studies and a sizzle video introduced new building automation technology and shared the full scope of how total building control can drive efficiencies and future-proof operations. Check out those pieces below.