Many of us have been “out of the office” for a few weeks now, still grinding away to deliver for our customers. It’s easy to feel like you’re spinning your wheels, but don’t let the COVID doldrums get you down! Read more
Salons are closed…so are many dry cleaners…and, at this point, the thought of looking “presentable” exhausts many of us! Your solution can be found in our trusted friend – the audio conference! Read more
Social distancing. Toilet paper shortages. Daily press conferences. Life has changed and so has work for many who now have a virtual office.
An unprecedented increase in remote work – all made possible by clever collaboration technologies like Slack, WebEx, and SharePoint. In fact, WebEx has seen record usage – clocking 5.5 billion meeting minutes in the first 11 days of March! Read more
With the emphasis on online marketing, you may wonder, “are trade shows are still important?” If the number of videos we’re creating for trade shows, expos, and events is any indication, we’d say an enthusiastic YES!
Companies attend expos and shows for many reasons. The Center for Exhibition Industry Research says 82% of trade show attendees have the authority to buy. They are at a show to do their research as the first step in the buying process. Even in a digital world, people still crave connection – they want to see and touch a product and hear about it from a qualified representative in person.
Wherever this holiday takes you, we wish you a happy one!
Looking to connect, educate, and create compelling content in a short time frame? Consider an alternative to live video. Consider an explainer video that uses icons and motion graphics for fun online marketing. One of our favorite clients (yes, we do say that about all of our clients, but just go with it) is Marana Group. We created short videos to explain some of their services.Read more
That’s right. CK and CO’s drone, Orville, has another pilot! Mariah thought it would be fun to have a personal drone, so she bought herself one. That got us thinking, why should Bryan and Steve have all the fun?Read more
Imagine if you could immerse yourself in an amazing location. Spin around and take it all in. Control your view. See what you want, when you want to see it. That’s what a 360° virtual tour does. It gives you a panoramic view.
Of course, if you are inside a tiny closet or bland room it might not do much for you. But there are places where this works well. One of them is the newly opened Holland Energy Park. The project is a modern and efficient power plant for the Holland Board of Public Works utility in Holland, Michigan.
Whether you’re a student deciding on the direction of your career, or someone looking to make a career change, the world of video production offers a lot of exciting opportunities. Like any industry, there is much to learn and a lot of insider information that is valuable to know before choosing a career path. We surveyed a number of experienced video production professionals to get their take on what to expect from a job in video production and some advice on succeeding in the business. Read more
At CK & CO we have been busy. Really busy! So we started to wonder if this was an unusual spike or part of a larger trend. The truth is video has always been a great way to share information. But in the past five years it has gone from being an innovative way to communicate to a mainstream staple.
It doesn’t take a lot of analysis (although you can find it) to understand why video is so popular. People are watching it because it is entertaining. And, with the proliferation of smartphones, iPads, tablets, and the like, it’s convenient to watch video online. So you might wonder, “Does it actually cause the viewer to do something?” The answer is yes. Read more