Archive for category: Newsletter

Happy Holidays!

Wherever this holiday takes you, we wish you a happy one!
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Bite-Size Content, BIG Impact

Looking to connect, educate, and create compelling content in a short time frame? Consider an alternative to live video. Consider an explainer video that uses icons and motion graphics for fun online marketing. One of our favorite clients (yes, we do say that about all of our clients, but just go with it) is Marana Group. We created short videos to explain some of their services.

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A Day in the Life

What’s a day in the life of a Cisco advocate like? Cisco’s Alex Kohut, along with CK and CO, is visiting cities around the country to create video features about Cisco customers who are part of Cisco’s customer-only community, The Gateway. These thought leaders share trends, personal experiences…and a glimpse of their favorite hometown spots. So far, we’ve visited Chicago, Charlotte, and San Diego.

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…and Mariah makes three!

That’s right. CK and CO’s drone, Orville, has another pilot! Mariah thought it would be fun to have a personal drone, so she bought herself one. That got us thinking, why should Bryan and Steve have all the fun?

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Leverage Your Next Event with Video

Did you know… 

By 2021  

For these reasons (and dozens more) we’re always thinking of ways to help clients leverage video assets and grow their business. Capturing video at corporate events is a great way to do just that! 

At CK & CO, we have event coverage down to a science. Tradeshows, annual meetings, and conferences bring people together under one roof, making it the perfect time to gather video content for future use.  

We were onsite at this year’s Automate show to create a variety of assets – from an event wrap up and promo, to coverage of an awards dinner. It’s worth noting that our client, the Association for Advancing Automation (A3), knows how to leverage event video and provide value to their members. And this year, we worked with A3 to take it a step further and create a video package available to show exhibitors.   

CK & CO offered exhibitors the option to create a promotional piece of their own at an affordable price. For participants, we had a pre-event call to discuss the style, content, and audience for their video. Then, we scheduled a time to shoot onsite. On event day, we popped into the booth and captured interviews and B-roll video to edit a branded piece.  

It’s a concept that can be applied to any corporate event and is a great way to create marketing materials in a cost-effective manner. To see samples of our Exhibitor videos from Automate, click below – then give us a call if you’d like to brainstorm ways to leverage your next event. 

Building a Safety Culture? Use Video.

Numbers don’t lie when it comes to safety. It’s serious business, and there’s a lot of attention focused on it. Today, employees expect they will go to work and return home in the same good health, but developing and maintaining a safety culture takes work. Many of our customers have tapped our expertise to help them. In fact, we’ve been creating safety communications for decades. In 2007, we created Safety the Movie for Siemens Industry. This award-winning production was shown in movie theaters around the country to engineers and safety directors. Since then, as technology and video have evolved, so too have safety related videos. The purposes have varied.

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Building a Safety Culture? Use Video.

New regulations. Employee turnover. Changing processes. All of these can have a profound impact on safety in the workplace. Developing and maintaining a safety culture takes work. Video makes it easier and more efficient.

CK & CO can help create video for:

  • new hires
  • changing or reinforcing a zero-harm culture
  • specific practices for contractors working on site
  • visitors touring a plant or facility
  • new equipment training
  • and more.

Employees expect to go to work and return home in the same good health.  Visitors want to be safe in your facility. Don’t let them down. Want to see some samples of how others are making safety a priority?  Check out the samples below.

It’s a Bird. It’s a Plane. No…it’s just Orville.

Since we introduced you to Orville, he’s been quite busy. He learned to say “Hola” when he traveled to Mexico to show off Dematic’s new plant. Read more

What’s Your Story?

Corporate communications are a complex undertaking. Every organization has a variety of audiences – employees, managers, stakeholders, and customers. Each audience has a unique need, level of interest, and understanding of your organization. However, they all have one thing in common – everyone loves a good story. Read more

CK & CO’s Twelve Days of Christmas

Buddy the Elf once said the best way to spread Christmas cheer is singing loud for all to hear. This holiday season, that is precisely what we are doing. Read more