Reasons to Use 4K Video Production
The world of video production is in a constant state of churn. When high-definition video came on the scene in the 20th century everyone rushed to create videos in the new format. Today, high-definition is being overshadowed as technology continues to evolve with the use of 4K. In this blog, we’ll explore the benefits of 4K video, its impact on various industries and why investing in 4K production can future-proof your content.
What is 4K video?
4K resolution is exactly what you might think it is – a device or video content with a horizontal resolution of about 4,000 pixels. The increased pixel density results in sharper, more detailed images. If you want to get technical there are different kinds of this format for use by the movie industry, television, production, and consumers. So, in essence, not all 4K is created equal.
It’s important to note this is quickly becoming the new norm. The switch from standard to high definition took some time, but the adoption to 4K is happening at a quicker rate and according to some, by 2025 more than half of US households are expected to have 4K-capable TVs.
How does 4K differ from 1080p?
One of the benefits of 4K production is a higher quality video. More pixels provide a sharper and more spectacular image. Not only will the image be clearer, but the colors will be displayed brilliantly. To put it bluntly, it looks better – way better!
We’re used to seeing high-definition video in 1920×1080 pixels. With 4K, images are displayed in 3840×2160 – so roughly four times the amount of pixels that come with high-definition resolution. This difference in quality is most noticeable on bigger screens, so if you’re used to viewing on a large monitor or TV – it’s time to kick it up to 4K!
When it comes to viewing content, there is more 1080p content available than 4K – but 4K video is the future, so it’s time to embrace a better resolution.
Why shoot in 4K?
We’ve already laid out some of the benefits of 4K video such as the overall quality of the image you get. But the benefits extend beyond quality. Here are more reasons to shoot in 4K:
Improved Color and Contrast
A 4K video has more vibrant and accurate colors which enhances the video. 4K video also allows for better differentiation between light and dark areas, which can be helpful for certain videos.
Ease of Editing
The ability to manipulate the source video and create visual effects is enhanced. With 1080p video, manipulating the source content may create a blurry image. With 4K video production, you can easily resize and crop video and maintain image quality. We can also zoom in during the editing stage to create multiple different shots. If we did this with high-definition video it would be out of focus. So, whether you are watching the video from afar or zoomed in, the quality remains the same.
Two-Camera Viewing
With 4K video production, you can create the illusion of having a two-camera shoot with only one camera. This enhances our post-production flexibility. And who doesn’t like more options?
Better Viewing on Large Screens
Shooting in 4K ensures that your video will look its best when it is shown on a large screen. While businesses often think about their video being shown on a smartphone or tablet, it is important to think about the times that isn’t the case. Shooting in 4K will ensure your video looks great no matter what screen it is on.
What industries use 4K video?
From movies and TV to healthcare and computer science, everyone is making the switch to capturing their content with 4K video. The bottom line is everyone wants 4K. 4K TVs, gaming consoles, camera phones, and even 4K streaming devices. In many cases (such as streaming) achieving the beauty of 4K can only be done with a high-speed internet connection and unlimited data. As we’ve discussed, with 4K comes more pixels (or more data) so you need a strong internet connection to make it possible. Oh – and don’t forget to check that you are using a device that supports 4K.
When it comes to 4K production we can help you decide if it’s the right fit for your project and industry. Consider the following when determining if 4K video production is right for your industry:
Long-lasting quality
4K quality content can be used for many years. By choosing a 4K video project, you are investing in the future because the video production quality will last for many years to come.
Wow-factor
Your clients and potential clients will be wowed. Not only will you be setting the standard for existing clients with your brand’s quality of design and production, but potential clients will be impressed. With 4K video production, you can also do 4K streaming.
The world is moving to 4K video. Regardless of whether you use 4K now or later, the world of technology continues to evolve and the standard for video production is likely to be 4K at minimum.
At CK and CO we believe your videos should have a long shelf life and that’s why we offer 4K video production services. Yes, things change, but you can get more future use from your video if you shoot at the highest level today. Our 4K video services and production team can help you gain a competitive edge. Talk to us about whether you should make the switch to 4K video production.
